Builder Toolbar

Add widgets, rearrange them, and save this dashboard layout for reuse.

Date Range

Filter the builder against any reporting period.

Recurring Upload Protection

Same report type + same dashboard + overlapping dates will replace older rows, not duplicate them.

Some uploaded reports are period summaries and cannot be sliced reliably into smaller date windows.

Weekly and monthly safe re-imports

DashMetric replaces the overlapping date window for that exact report type.

Upload history stays visible

We keep the batch record so you can see what was uploaded and when.

Period-Summary Reports

These uploads represent the exact exported period and should not be interpreted as daily-granular data.

Business Reports - Sales and Traffic by Child Item

Coverage: 2026-03-05 to 2026-04-03

Period summary

Business Reports - Sales and Traffic by ASIN

Coverage: 2026-03-05 to 2026-04-03

Period summary

Sponsored Display - Pricing transparency

Coverage: 2026-03-28 to 2026-04-03

Period summary

Sponsored Display - Gross and invalid traffic

Coverage: 2026-03-05 to 2026-04-03

Period summary

Sponsored Display - Advertised product

Coverage: 2026-03-05 to 2026-04-03

Period summary

Sponsored Display - Matched target

Coverage: 2026-03-05 to 2026-04-03

Period summary

Sponsored Display - Purchased product

Coverage: 2026-03-05 to 2026-04-03

Period summary

Sponsored Brands - Gross and invalid traffic

Coverage: 2026-03-05 to 2026-04-03

Period summary

Sponsored Brands - Attributed purchases

Coverage: 2026-03-05 to 2026-04-03

Period summary

Sponsored Brands - Category benchmark

Coverage: 2026-03-05 to 2026-04-03

Period summary

Sponsored Brands - Search term impression share

Coverage: 2026-03-05 to 2026-04-03

Period summary

Sponsored Brands - Campaign placement

Coverage: 2026-03-05 to 2026-04-03

Period summary

SKU Analytics Logic

SKU performance is primarily driven by Orders, then enriched with Payments fees and Ads metrics where SKU matching is available.

Sales and units

Mostly derived from order reports because they support flexible date slicing.

Fees

Added from payment rows when SKU-linked fee fields are present in the uploaded payment exports.

Contribution estimate

Currently calculated as Sales minus Ad Spend minus Fees. It is helpful for analysis, but not yet a full accounting-grade profit model.

KPI Board

Kpi Board widget

SalesA$43,000.54
SpendA$7,747.43
FeesA$0.00
Orders331
Units533
Impressions2,013,120
Clicks7,029
Conversions331
ACoS18.02%
ROAS5.55
CTR0.35%
CPCA$1.10
CVR4.71%

Sales vs Spend Trend

Trend Chart widget

SalesSpend
2026-03-072026-03-082026-03-092026-03-102026-03-112026-03-12

Campaign Breakdown

Breakdown widget

Unassigned

A$1,132.49 comparison

A$43,000.54
All Products - Profitable ST - Broad - SP - ESF

A$384.88 comparison

A$0.00
All Products - Gifts KWs - ESF

A$166.64 comparison

A$0.00
All Products - Brand Defence - ESF

A$21.45 comparison

A$0.00
Casting Kit (All SKUs) - Product Collection Sponsored Brand - ESF(1)

A$464.67 comparison

A$0.00
Hand Casting Kit (All Variarions) - SP - Manual KWR (Phrase) - ESF

A$0.00 comparison

A$0.00
All Auto Low - ESF

A$17.20 comparison

A$0.00
Family Kit - SB/Video - ESF

A$48.95 comparison

A$0.00
Castingkit-Auto-ESF

A$13.04 comparison

A$0.00
All Auto - ESF

A$170.55 comparison

A$0.00
All Auto TOS - ESF

A$130.00 comparison

A$0.00
Hand Casting kit for Baby B0D9Y2C632 - SP - Manual KWR | Exact - ESF

A$42.44 comparison

A$0.00

SKU Performance

Sku Performance widget

SKUASINSalesUnitsOrdersAd SpendFeesContribution
HR-CAXS-R5DPB0912DQLJDA$6,959.18910A$0.00A$0.00A$6,959.18
HR-CAXS-R5DP-FAMILYB0BFR3BPZBA$3,083.10260A$0.00A$0.00A$3,083.10
GiftboxB09NZYHLYVA$2,350.80240A$0.00A$0.00A$2,350.80
HR-CAXS-R5DP-BABYB0D9Y2C632A$525.0070A$0.00A$0.00A$525.00
Family-Palette_SetA$310.0010A$0.00A$0.00A$310.00
HR-CAXS-BABY-RUSTIC-BRONZEA$128.0010A$0.00A$0.00A$128.00
DC-DISPLAY-XLB0FNRH91TGA$98.0030A$0.00A$0.00A$98.00
B0BFR3BPZBB0BFR3BPZBA$0.00-280A$0.00A$0.00A$0.00
B0912DQLJDB0912DQLJDA$0.00390A$0.00A$0.00A$0.00
B0D9Y2C632B0D9Y2C632A$0.00-70A$0.00A$0.00A$0.00
DisplaycaseB0FNRH91TGA$0.0010A$0.00A$0.00A$0.00
B0FNRH91TGB0FNRH91TGA$0.0070A$0.00A$0.00A$0.00
B09NZYHLYVB09NZYHLYVA$0.00370A$0.00A$0.00A$0.00

SKU Profitability

Sku Profitability widget

SKUASINSalesUnitsOrdersAd SpendFeesContribution
HR-CAXS-R5DPB0912DQLJDA$6,959.18910A$0.00A$0.00A$6,959.18
HR-CAXS-R5DP-FAMILYB0BFR3BPZBA$3,083.10260A$0.00A$0.00A$3,083.10
GiftboxB09NZYHLYVA$2,350.80240A$0.00A$0.00A$2,350.80
HR-CAXS-R5DP-BABYB0D9Y2C632A$525.0070A$0.00A$0.00A$525.00
Family-Palette_SetA$310.0010A$0.00A$0.00A$310.00
HR-CAXS-BABY-RUSTIC-BRONZEA$128.0010A$0.00A$0.00A$128.00
DC-DISPLAY-XLB0FNRH91TGA$98.0030A$0.00A$0.00A$98.00
B0BFR3BPZBB0BFR3BPZBA$0.00-280A$0.00A$0.00A$0.00
B0912DQLJDB0912DQLJDA$0.00390A$0.00A$0.00A$0.00
B0D9Y2C632B0D9Y2C632A$0.00-70A$0.00A$0.00A$0.00
DisplaycaseB0FNRH91TGA$0.0010A$0.00A$0.00A$0.00
B0FNRH91TGB0FNRH91TGA$0.0070A$0.00A$0.00A$0.00
B09NZYHLYVB09NZYHLYVA$0.00370A$0.00A$0.00A$0.00

Source Mix

Source Mix widget

By Source Type

Ads

2316 normalized rows

A$0.00

Orders

165 normalized rows

A$13,454.08

Inventory

215 normalized rows

A$0.00

General

12 normalized rows

A$29,546.46

Record Mix

Record Mix widget

By Record Type

Search Term

572 normalized rows

A$1,495.72

Placement

116 normalized rows

A$1,132.49

Advertised Product

213 normalized rows

A$1,150.82

Purchased Product

14 normalized rows

A$0.00

Order

165 normalized rows

A$0.00

Inventory Ledger

215 normalized rows

A$0.00

Keyword Placement

60 normalized rows

A$94.27

Targeting

339 normalized rows

A$1,150.81

Keyword

187 normalized rows

A$416.74

Matched Target

6 normalized rows

A$0.00

Budget

45 normalized rows

A$0.00

Ad Campaign

63 normalized rows

A$340.80

Traffic Quality

64 normalized rows

A$0.00

Search Term Impression Share

611 normalized rows

A$416.74

Campaign Placement

22 normalized rows

A$416.54

Category Benchmark

3 normalized rows

A$0.00

Business Report

12 normalized rows

A$0.00

Time Series

1 normalized rows

A$1,132.49

Data Explorer

Data Explorer widget

DateReportSourceRecord TypeCampaignSKU / ASINSalesSpendOrders
2026-03-07Sponsored Products - Search termAdsSearch TermAll Products - Profitable ST - Broad - SP - ESFA$0.00A$0.290
2026-03-07Sponsored Products - Search termAdsSearch TermAll Products - Gifts KWs - ESFA$0.00A$2.740
2026-03-07Sponsored Products - Search termAdsSearch TermAll Products - Brand Defence - ESFA$0.00A$1.340
2026-03-07Sponsored Brands - Search termAdsSearch TermCasting Kit (All SKUs) - Product Collection Sponsored Brand - ESF(1)A$0.00A$0.410
2026-03-07Sponsored Products - PlacementAdsPlacementHand Casting Kit (All Variarions) - SP - Manual KWR (Phrase) - ESFA$0.00A$0.000
2026-03-07Sponsored Products - Advertised productAdsAdvertised ProductHand Casting Kit (All Variarions) - SP - Manual KWR (Phrase) - ESFA$0.00A$0.000
2026-03-07Sponsored Products - Advertised productAdsAdvertised ProductAll Auto Low - ESFA$0.00A$0.000
2026-03-07Sponsored Brands - Search termAdsSearch TermCasting Kit (All SKUs) - Product Collection Sponsored Brand - ESF(1)A$0.00A$1.840
2026-03-07Sponsored Brands - Search termAdsSearch TermCasting Kit (All SKUs) - Product Collection Sponsored Brand - ESF(1)A$0.00A$0.100
2026-03-07Sponsored Brands - Search termAdsSearch TermCasting Kit (All SKUs) - Product Collection Sponsored Brand - ESF(1)A$0.00A$0.000
2026-03-07Sponsored Products - Search termAdsSearch TermAll Auto Low - ESFA$0.00A$0.310
2026-03-07Sponsored Brands - Search termAdsSearch TermFamily Kit - SB/Video - ESFA$0.00A$0.690
2026-03-07Sponsored Products - Search termAdsSearch TermCastingkit-Auto-ESFA$0.00A$2.300
2026-03-07Sponsored Products - Purchased productAdsPurchased ProductAll Auto - ESFA$0.00A$0.000
2026-03-07Sponsored Products - Search termAdsSearch TermAll Auto TOS - ESFA$0.00A$1.100
2026-03-07Sponsored Products - PlacementAdsPlacementHand Casting kit for Baby B0D9Y2C632 - SP - Manual KWR | Exact - ESFA$0.00A$1.480
2026-03-07Sponsored Products - Search termAdsSearch TermAll Auto Low - ESFA$0.00A$1.050
2026-03-07Sponsored Brands - Search termAdsSearch TermFamily Kit (Easter Video 2) - SB - ESFA$0.00A$0.980
2026-03-07Sponsored Brands - Search termAdsSearch TermFamily Kit (Easter Video 2) - SB - ESFA$0.00A$1.120
2026-03-07Sponsored Brands - Search termAdsSearch TermCasting Kit - SB/Video - ESFA$0.00A$0.780
2026-03-07Sponsored Products - Search termAdsSearch TermMother's Day Gift KW - ESFA$0.00A$1.190
2026-03-07Sponsored Brands - Search termAdsSearch TermCasting Kit - SB/Video - ESFA$0.00A$1.260
2026-03-07Sponsored Products - Search termAdsSearch TermFamily kit - Suggested/KWs - ESFA$0.00A$8.230
2026-03-07Sponsored Products - Search termAdsSearch TermCastingkit-Phrase-ESFA$0.00A$0.760
2026-03-07Sponsored Products - Search termAdsSearch TermAll Auto - ESFA$0.00A$1.170
2026-03-07Sponsored Products - Search termAdsSearch TermAll Products - Broad/High Bid - ESFA$0.00A$1.260
2026-03-07Sponsored Products - Search termAdsSearch TermAll Product - Root KWs (Top of Search PM) - ESFA$0.00A$5.520
2026-03-07Sponsored Products - Search termAdsSearch TermAll Product - Root KWs (Top of Search PM) - ESFA$0.00A$1.830
2026-03-07Orders - All Orders ReportOrdersOrderHR-CAXS-R5DPA$79.00A$0.000
2026-03-07Orders - All Orders ReportOrdersOrderHR-CAXS-R5DP-FAMILYA$129.00A$0.000
2026-03-07Orders - All Orders ReportOrdersOrderHR-CAXS-R5DPA$79.00A$0.000
2026-03-07Inventory - Inventory Ledger ReportInventoryInventory LedgerB0BFR3BPZBA$0.00A$0.000
2026-03-07Inventory - Inventory Ledger ReportInventoryInventory LedgerB0912DQLJDA$0.00A$0.000
2026-03-07Inventory - Inventory Ledger ReportInventoryInventory LedgerB0912DQLJDA$0.00A$0.000
2026-03-07Inventory - Inventory Ledger ReportInventoryInventory LedgerB0912DQLJDA$0.00A$0.000
2026-03-07Inventory - Inventory Ledger ReportInventoryInventory LedgerB0912DQLJDA$0.00A$0.000
2026-03-07Inventory - Inventory Ledger ReportInventoryInventory LedgerB0BFR3BPZBA$0.00A$0.000
2026-03-07Inventory - Inventory Ledger ReportInventoryInventory LedgerB0BFR3BPZBA$0.00A$0.000
2026-03-07Inventory - Inventory Ledger ReportInventoryInventory LedgerB0912DQLJDA$0.00A$0.000
2026-03-07Inventory - Inventory Ledger ReportInventoryInventory LedgerB0D9Y2C632A$0.00A$0.000
2026-03-07Orders - All Orders ReportOrdersOrderHR-CAXS-R5DPA$79.00A$0.000
2026-03-07Orders - All Orders ReportOrdersOrderHR-CAXS-R5DPA$79.00A$0.000
2026-03-07Orders - All Orders ReportOrdersOrderHR-CAXS-R5DPA$79.00A$0.000
2026-03-08Sponsored Brands - Keyword placementAdsKeyword PlacementCasting Kit (All SKUs) - Product Collection Sponsored Brand - ESF(1)A$0.00A$0.000
2026-03-08Sponsored Products - TargetingAdsTargetingPaint palette set - SP - PT - ESFA$0.00A$0.000
2026-03-08Sponsored Brands - Search termAdsSearch TermHand Casting Kit - Video - SB (Phrase Match) - ESFA$0.00A$2.690
2026-03-08Sponsored Products - TargetingAdsTargetingHand Casting Kit (All Variarions) - SP - Manual KWR (Broad) - ESFA$0.00A$0.000
2026-03-08Sponsored Brands - Search termAdsSearch TermCasting Kit - SB/Video - ESFA$0.00A$0.760
2026-03-08Sponsored Products - Search termAdsSearch TermCastingkit-Auto-ESFA$0.00A$0.060
2026-03-08Sponsored Products - TargetingAdsTargetingAll ASINs - Cross Promotion (ASIN) - ESFA$0.00A$0.000
2026-03-08Sponsored Products - TargetingAdsTargetingCastingkit-Auto-ESFA$0.00A$0.000
2026-03-08Sponsored Products - Search termAdsSearch TermFamily Kit B0BFR3BPZB - Auto - ESFA$0.00A$1.930
2026-03-08Sponsored Brands - Search termAdsSearch TermCasting Kit (All SKUs) - Product Collection Sponsored Brand - ESF(1)A$0.00A$0.800
2026-03-08Sponsored Products - TargetingAdsTargetingAll Products - Profitable ST - Broad - SP - ESFA$0.00A$0.020
2026-03-08Sponsored Brands - Search termAdsSearch TermFamily Kit (Easter Video 2) - SB - ESFA$0.00A$1.790
2026-03-08Sponsored Brands - Search termAdsSearch TermHand Casting Kit - Video - SB (Phrase Match) - ESFA$0.00A$3.560
2026-03-08Sponsored Brands - Search termAdsSearch TermCasting Kit (All SKUs) - Product Collection Sponsored Brand - ESF(1)A$0.00A$2.000
2026-03-08Sponsored Products - Search termAdsSearch TermAll Auto TOS - ESFA$0.00A$0.470
2026-03-08Sponsored Brands - Search termAdsSearch TermHand Casting Kit - SB/Video (Valentines ad) - ESFA$0.00A$0.950
2026-03-08Sponsored Brands - Search termAdsSearch TermCasting Kit (All SKUs) - Product Collection Sponsored Brand - ESF(1)A$0.00A$0.120
2026-03-08Sponsored Brands - Search termAdsSearch TermCasting Kit - SB/Video - ESFA$0.00A$0.720
2026-03-08Sponsored Brands - Search termAdsSearch TermCasting Kit (All SKUs) - Product Collection Sponsored Brand - ESF(1)A$0.00A$0.330
2026-03-08Sponsored Products - Search termAdsSearch TermAll Products - Profitable ST - Broad - SP - ESFA$0.00A$0.020
2026-03-08Sponsored Brands - Search termAdsSearch TermCasting Kit (All SKUs) - Product Collection Sponsored Brand - ESF(1)A$0.00A$0.100
2026-03-08Sponsored Products - Search termAdsSearch TermAll Products - Profitable ST - Broad - SP - ESFA$0.00A$11.720
2026-03-08Orders - Order ReportOrdersOrderFamily-Palette_SetA$155.00A$0.000
2026-03-08Orders - All Orders ReportOrdersOrderFamily-Palette_SetA$155.00A$0.000
2026-03-08Orders - All Orders ReportOrdersOrderHR-CAXS-R5DP-BABYA$75.00A$0.000
2026-03-08Orders - All Orders ReportOrdersOrderHR-CAXS-R5DPA$79.00A$0.000
2026-03-08Inventory - Inventory Ledger ReportInventoryInventory LedgerB0912DQLJDA$0.00A$0.000
2026-03-08Inventory - Inventory Ledger ReportInventoryInventory LedgerB0912DQLJDA$0.00A$0.000
2026-03-08Inventory - Inventory Ledger ReportInventoryInventory LedgerB0912DQLJDA$0.00A$0.000
2026-03-08Inventory - Inventory Ledger ReportInventoryInventory LedgerB0912DQLJDA$0.00A$0.000
2026-03-08Inventory - Inventory Ledger ReportInventoryInventory LedgerB0BFR3BPZBA$0.00A$0.000
2026-03-08Inventory - Inventory Ledger ReportInventoryInventory LedgerB0912DQLJDA$0.00A$0.000
2026-03-09Sponsored Products - Search termAdsSearch TermAll Auto - ESFA$0.00A$1.350
2026-03-09Sponsored Brands - Search termAdsSearch TermCasting Kit (All SKUs) - Product Collection Sponsored Brand - ESF(1)A$0.00A$0.380
2026-03-09Sponsored Brands - Search termAdsSearch TermFamily Kit - SB Video (Gift KWs) - ESFA$0.00A$1.090
2026-03-09Sponsored Products - Search termAdsSearch TermFamily kit - Suggested/KWs - ESFA$0.00A$3.980
2026-03-09Sponsored Products - Search termAdsSearch TermAll Auto - ESFA$0.00A$0.380